Here at Kioo we’ve been working alongside Bandvulc for the best part of ten years and have guided them through many exciting changes throughout that time. Since the acquisition by Continental Tyres our working relationship has developed to where we find ourselves closely supporting Continental and a number of their subsidiary companies to assist in the development of their websites, brand identities and overall design and marketing offerings.

With Bandvulc, the time had come where it was right to streamline their visual identity, cut back on the vast number of logo variants and refine the brand with an identity that was clear, concise and in keeping with the future vision of the company. This evolution of the brand sees the company losing the ‘More Than A Tyre’ strapline and instead, opting for simply – Bandvulc.

The company’s provenance well established in the industry, the time to make the move had never been more opportune. In the images you’ll see it’s not a case of simply reworking a logo and updating a website. With the change we’ve implemented new, cleaner and more fonts that along with the switch in colours – the yellow now takes precedent for a bolder, brighter and more confident identity. New straplines have been established in line with the company’s revised brand values, new logo use outlines needed to be drawn up, vehicle liveries, merchandise, advertising templates and so much more.

We love working with branding for companies big or small and re-working and refining the visual identity of Bandvulc was a challenge, but one that was rewarding and we hope you agree, wholly successful in achieving a future proofed brand with the guidelines to keep everyone in the business on track with the new look!

Take a look at the ‘Works‘ section of our website for this project and more.